The company continued to see success when it expanded into the anime distribution market, began publishing Shonen Jump, an English adaptation of the popular Japanese magazine Weekly Shōnen Jump. Sales also picked up when VIZ Communications acquired the license for the comedy series Ranma ½, which became an instant hit. The plan worked, and after several years, leading booksellers began to have dedicated shelves for manga titles. Into these titles, Horibuchi began publishing manga, calling them graphic novels so they would be carried by mainstream bookstores. To counteract this problem, VIZ expanded into the general publishing business and began publishing various art related books in 1992. VIZ Communications released its first titles in 1987, which included Legend of Kamui however, sales were mediocre due to the specialist comic market being averse to venturing into new territory. The exterior of Viz Media's former headquarters in San Francisco, California.
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